All this was publicity. In the past CCM Motorcycles had attracted big sponsorship names such as Camel and Castrol, LPS Lubricants and Dunlop. Although these and other sponsorship deals helped them and the popularity of CCM Motocross bikes, they still needed something that would boost sales and demand.As well as starting to design his own CCM bike forks put into place for a CCM trials bike, the first not being a CCM two-stroke but a CCM four-stroke trials bike.